Choosing Business Goals

Having a Custom Explainer Video Made for Your Business's Marketing Efforts

16 April 2019 by Wade Wheeler

An explainer video can be a major component of a modern digital marketing campaign. However, there can be substantial work that will need to go into the production of one of these videos. In order to avoid mistakes or oversights during this complex process, there are some basic steps that everyone ordering a custom explainer video will want to understand.

Keep the Explainer Video Short

It is common for business owners to be extremely excited about their products and services. This can lead to them wanting an explainer video that goes into tremendous detail about their business. In reality, these videos are often more effective to work as a way of enticing individuals to learn more about your business. This is often a product of individuals being unwilling to watch lengthy videos. By keeping the video to no more than a few minutes, you can make it easier for every viewer to watch the entire video while also being able to direct interested customers to where they can learn more about the business's offerings.

Ensure it Uses a Pleasing & Professional Art Style

The art style in the explainer video will be extremely important. When the art style appears unprofessional or just unattractive, it can cause individuals to view the business somewhat suspiciously as they may assume that it is not well-established. In order to avoid this potential issue, individuals should use a custom animated explainer video creation service. These services can produce high-quality videos fairly quickly, and they will have experience working with commercial clients. As a result, they will be more likely to appreciate the types of art styles and other issues that may impact the effectiveness of these videos on potential customers.

Choose the Right Voice Actor

The visual components of the explainer video will be some of the most noticeable and important. However, it is also important to give considerable attention to the voice actor that will be working the video. In addition to working with a voice actor that is able to clearly read and perform their lines, you may have other attributes that you want them to have. For example, it can be common for some companies to want the voice in their explainer video to have a soothing accent. Luckily, you will be able to review a variety of actor portfolios so that you can choose the one with the voice that you want to explain your product and services.

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